SSL & Google Rankings • Blue Helium Concepts
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SSL & Google Rankings

How Google Is Changing Rankings & Security

Your Google ranking is now being affected by the security of your website. What does this mean? Historically, Chrome didn’t label HTTP connections as non-secure. Beginning in January 2017, Google will mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.

 

If you don’t have an SSL Certificate, you will rank lower on the results page, no matter what.

Because of how Google is pushing SSL, it’s not something you can ignore. Right now, you’ve got the advantage of improved search rankings. But Google is showing it’s not afraid to “punish” sites who don’t move to SSL.

Site-wide HTTPS is necessary for a site to be marked secure, even if only one page collects personal data. Without HTTPS, sensitive information can be stolen, which is why Google has been championing the use of HTTPS across the web with its #NoHacked campaign. In addition, Google also gives a slight ranking boost to sites with HTTPS. In today’s age of technology and the reports of stolen identities and personal information, it’s worth getting that SSL for your viewers safety and peace of mind.

A website based on HTTPS isn’t only more secure, it also loads faster, up to 76% faster than a non-HTTPS website. Try it out for yourself: HTTP Vs HTTPS.

What Now?

Make The Move

There are a number of different SSL certificates you can choose from, each offering different levels of trusts. The ones Blue Helium Concepts uses typically cost somewhere around $150 per year.

Making the move seems like an easy task right? It can be if you have the right people behind you for support. Purchasing the SSL from GoDaddy or another Certificate Authority is the easiest step, but what to do with it after that is something most website owners don’t understand.

Having access to the server itself is crucial, and not just logging into GoDaddy or your hosting provider, we mean SSH access to the server (you know that window that looks like the matrix.). Deploying the Key and Certificate is something that if not done correctly, can cripple your entire site and server, costing you valuable time and money. If done correctly, it takes less than an hour.

However, setting up the server is only the first step. Making sure your website content and the search engines recognize the change from HTTP to HTTPS is just as important. Some tweaks will need to be made to ensure everything is transitioned correctly.

Have some questions or need help? Reach out to us and we can help you along the way.